MC for the Biz Expo (Master of Ceremonies): Kelly K.
Kelly is the creator of Upstarts, a radio programme and collaborative network which supports business and entrepreneurship, and celebrates its 4th successful year this year.
From a very young age, Kelly has founded, and been involved in, many projects and enterprises in a wide variety of categories. She has also studied in several disciplines, including Business, Media, Management, Digital Media, Marketing, Entrepreneurship and Innovation, to postgraduate level.
Kelly understands the inherent challenges of starting and operating your own business and enjoys helping people build success and reach their goals, in addition to assisting them in promoting their ventures.
Please feel welcome to get in touch with Kelly at Kelly@upstarts.ie.
How to Create and Build Customer Persona's
Alan Hennessy is head of digital at Kompass Media offering training and social media solutions for a number of Dublin restaurants, pubs and retails businesses. He has also set up the Social Media Training Academy for SME & start-ups.
Alan will be talking about how to build Customer Personas and gain empathy with your target audience. Remember if your focus on the outcome, the solution will be created more effectively.
Alan is an experienced Trainer, Mentor, Coach, and Consultant, having worked in association with various government initiatives, providing advice and expertise to Start-ups, Entrepreneurs, New Business ventures, and organisations.
Confidence To Succeed
(The power to be and have all that you deserve in life & business)
Donna Kennedy (BA Psych (hons), MHGC, MNLP) is a 3-time best-selling author, psychologist, business and life coach and a highly sought after professional speaker. She regularly features in national and international media as an expert in the areas of personal and business development and she has given seminars to thousands of people and companies worldwide. Her work has also been recognised and cited in international journals by leading organisations and faculties.
Having learned from some of the world’s greatest achievers, at age 23 she bought her first investment property and at age 24 she created her first company, turning over a €1,000,000 in the first year! Year-on-year she has gone from strength to strength and is impacting people worldwide with her fresh and unique approach.
Her passion is to teach others to reach their potential. It is her firm belief that it is not what happens to you in your life that matters as much as what you do with what happens to you. If you want better results in your life and business, learn from Donna!
The Power of Social Media for Business & The Future of Digital Video
Greg Fry is an International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
Alongside training Greg works as a Social Business and Content Consultant. Greg has also won awards for his blogging whilst contributing to the tweakyourbiz.com community. Greg has worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
Credit Control & Protecting Cashflow in 2017
Daniel Curran & Stephen Curtis founded DFI Consulting following careers in the corporate banking sector with a simple aim of helping Irish SME’s get their invoices paid on time.
Through their web-based platform – GetMePaid.ie, Daniel and Stephen oversee a team who deliver outsourced credit control, collections and cashflow management services to clients across a wide variety of industries. They will be delivering a practical, hands-on presentation to demonstrate how SME’s can effectively cut their debtor days in half and protect their cashflow in 2017.
Why Radio & Digital Advertising Go Together Like Peanut Butter & Jelly
Kevin Branigan, CEO, Radio NOVA, If you’re in business, you’ll no doubt have wrestled with marketing choices – should you use radio, print, TV or should you drop all ‘traditional’ media and just go digital? You’ve probably dabbled in most media and met scores of experts who gave you conflicting information! In reality, the ‘sweet spot’ is in a mixture of more than one media. Each media has its own strengths – however, the integration of more than one form of media in your marketing mix can make your spend work harder more strategically and produce more results for your spend.
Generally speaking, radio advertising is designed to target mass groups of listeners while search engine optimization (SEO) and search engine marketing (SEM) are designed to connect with a very specific target on a more personal level. Radio potentially reaches a much wider audience, while SEO/SEM helps attract interested prospects who actively seek specific products. By combining these efforts, you can get the best of both worlds.
Digitize or Die: Leveraging Mobile For Your Business
Anthony (Tony) McCarthy has over three decades of offline and online marketing experience, Anthony brings a wealth of practical experience to the new age of marketing.
Known amongst his marketing peers as “Mr Mobile” and “The Mobile Guy”, he has taught numerous businesses and start-ups how to market their business effectively using mobile marketing.
He has been called upon by government ministers to speak about the internet and has been a government mentor and a college lecturer on the topics of mobile marketing and online marketing. He is a director of numerous companies and owns Adapptise Ltd, a company that has received a grant for its cutting edge disruptive software from Horizon 20/20.
Anthony’s no nonsense approach to marketing has set him apart from many and he has spoken around the world on topics relating to mobile marketing, social media and online marketing. He believes that marketing your business in today’s world means that you understand all the different “touch points” with your market and explains how you can capitalise on a multi-screen world.
Anthony’s talks are always cutting edge and he talks about the latest strategies that are working in his business and the businesses of the thousands of people he has helped world-wide.
How To Build Your First Million Euro Business
PAT SLATTERY International Speaker and Mentor has studied, researched, written and spoken for 20 years in the fields of Business and Personal Development. Pat is internationally, a known lecturer, consultant in personal and business development, and has worked with government agencies, colleges, companies, and non-profit organisations in the areas of training, mentoring, motivation and communication.
Having masterminded with some of the world’s greatest business and personal development strategists, Pat is one of the world’s leading experts in personal and business development.
How to create Visual Graphics with Canva
Melanie Boylan of STOMP Social Media Training has been training, supporting and managing clients Social Media Platforms since 2013. Her clients have ranged from State bodies like Bord Iascaigh Mhara, a Wire Sculptress, a large Social Media Event and even the odd Celebrity! Melanie now also blogs for several websites and is on the team with Irish Tech News.
Melanie has been using Canva for a number of years now and has used it for every blog she has written. The workshop on the day will show you how to use this inexpensive platform for business. You can create amazing visuals for various Social Media platforms, for newsletters, brochures and many more. Attendees will take away a useful handout and be given access to the slides.
Breakthrough to Success
(Mental Toughness Tips for Taking Your Business to the Next Level)
Brian Moore having come from a successful 18-year career in corporate companies in the UK & Ireland, the universe provided Brian with an unforeseen opportunity. In 2003 Brian was the Business Director for Nortel Networks when the share price dropped from $80 to 70 cent overnight, this was the catalyst that saw Brian establish his company Peak Potential, a company dedicated to helping individuals and companies achieve more through mental toughness and resilience.
Brian has attained the highest level qualifications in the science of achievement, quantum thinking, and neuroscience. He has studied and being taught by the world’s experts in their respective fields, Anthony Robbins, T. Harv Eker, Brian Tracy, Jack Canfield etc to name a few.
In 2005, following an amazing life changing experience at a Tony Robbins firewalk event in the UK, Brian decided to bring this experience to Ireland and beyond and qualified as a firewalking instructor with the same organisation that taught Tony Robbins & T. Harv Eker.
Eight years on, Brian has personally firewalked over 500 times, in the USA, Spain, UK and Ireland and has taught almost 100 firewalking instructors how to firewalk using the safe, safer, safest methods taught by the firewalking institute of research and education in all of these countries and has just qualified as Master Firewalking Instructor making him one of seven worldwide active Master Firewalking instructors.
Here in Ireland Brian has an unrivaled reputation as the leading charity firewalk fundraising expert and has helped many of the leading charities raise much-needed funds for their respective charities such as Special Olympics, Barnados, Rett Syndrome Ireland, Oran Nibbs, Shelter and Simon to name a few. Hundreds of participants have experienced his now highly respected “Unlocking The Power Within – The Ultimate Firewalking Experience” seminar which has been featured on Irish National Television and is regularly asked to contribute to radio interviews and speak on peak performance, mental toughness and resilience.
Google Places & Local Search & Tips for SEO
Martin O’Neill, from an industry expert lecturer on the Digital Marketing Institute’s professional diploma in internet marketing will be discussing online strategy and SEO tips for 2016.
He will also be presenting the best uses of Google Places for local search results. Martin has worked with some of Ireland’s best known and biggest brands over the last ten years and will be available afterwards to answer any questions that attendees may have about getting their business found online in 2015