Biz Expo is pleased to announce that What If Now will exhibit at Biz Expo 2026, taking place on Thursday 29 October 2026 at the Talbot Hotel Stillorgan, Dublin. Admission is free for registered visitors.
What If Now is a Dublin-based AI products and services company. It works with small and medium-sized businesses, charities and scale-ups across Ireland and Europe, helping them take their first real steps with artificial intelligence in a way that is practical, safe and compliant.
With AI and automation for SMEs one of the headline themes of this year's event, What If Now is set to be one of the most relevant stands on the floor.
Large corporations have been using AI to streamline their operations for some time. The same tools are now affordable for a small professional firm or a grant-funded charity, but few providers are helping smaller organisations make sense of them.
Too often, SMEs are either pitched buzzwords and software licences they will never use, or overlooked altogether. What If Now was set up to fix that. Its focus is on translating powerful technology into straightforward, useful solutions for organisations that do not have an in-house tech team.
Rather than starting from an organisational chart, the What If Now team spends time with a client's staff and observes how work actually gets done. The aim is to spot the repetitive, manual tasks that quietly consume hours every week.
From there, the company:
Every engagement runs on a fixed scope and a fixed fee, so clients know exactly what they are paying for from the outset.
What sets What If Now apart is that it delivers working software, not a strategy document. Prospective clients can try its public tools today and judge the quality of the work for themselves:
For many organisations, regulation is the biggest worry around AI. What If Now treats compliance as a starting point rather than a box to tick at the end. GDPR, the EU AI Act and NIS2 are factored into every project from the very first conversation.
What If Now provides:
The company was founded by Paul Thompson, whose background includes Google, LinkedIn and Sage, and Lar Judge, who previously worked with PaddyPower, ANZ Bank and Canva.
Business owners, managers and charity leaders curious about what AI could realistically do for their organisation are encouraged to visit the What If Now stand. It is an ideal opportunity to see live tools in action, ask questions about compliance, and identify where automation could save time straight away.
Event details at a glance:
Free tickets for Biz Expo 2026 are available on the Biz Expo events page. Find out more about What If Now on its exhibitor page or at whatifnow.ie.
Businesses interested in exhibiting or sponsoring can contact the Biz Expo team at info@bizexpo.ie or +353 1 531 1280.
