What If Now is a Dublin based AI Products & Services company. We help small and medium businesses, charities and scale-ups across Ireland and Europe get started with AI, practically and safely.
Big companies already have this technology. We exist for everyone else. The tools that transformed how large enterprises operate are now within reach of a twelve person firm or a charity running on grant funding, but almost nobody is doing the translation. SMEs get sold hype, jargon and licences they do not need, or they get ignored entirely.
We close that gap. We sit with your team and watch the actual work rather than the org chart, and we find the manual, repetitive tasks quietly eating your week. Then we build something that handles them, train your people, and stay until it works. Fixed scope, fixed fee.
What makes us different is that we do not hand over a strategy deck and walk away. We ship the tooling. Our public tools are live today, so you can click on our work and judge it before you sign anything: righttostay.ie answers renters' questions using real Residential Tenancies Board decisions, and Stare turns 25,000 of those decisions into precedent intelligence for legal and compliance teams. ReplyPack (replypack.com), our GDPR subject access request platform, launches next.
Compliance is the default setting rather than an afterthought. GDPR, the EU AI Act and NIS2 are designed in from the first conversation.
Services: AI strategy and implementation, custom automation, fractional AI officer retainers, and team training.
Founded by Paul Thompson (Google, LinkedIn, Sage) and Lar Judge (PaddyPower, ANZ Bank, Canva).
