Ruth Bailey is part of the founding team of Level Health. With over 18 years of experience in the health insurance industry, Ruth is recognized for her innovative approach to business, her strategic leadership in the sector and her consistent customer-first philosophy.
As Chief Commercial Officer of Level Health, she is responsible for Product and service design, marketing and commercial delivery, Operations which includes claims and customer support as well as strategic planning for future growth and development.
Prior to establishing Level Health, Ruth was CEO and founder of VIGO Health, an innovative health cover proposition that covered everyday health costs. Her co-founder was Stephen Loughman, who is also now part of the Level Health team.
Ruth’s career in health insurance began when she joined the marketing team of VIVAS Health, Ireland’s first challenger start-up health insurance brand. VIVAS Health was acquired by Aviva in 2008 and Ruth remained with Aviva as head of marketing.
Ruth was a member of the founding team at GloHealth, alongside Jim Dowdall, and, as Director of Product & Marketing. Ruth joined Irish Life Health in 2016 when the business acquired GloHealth.
A qualified financial advisor and a certified insurance practitioner, Ruth holds a Master’s degree in Strategic Management (TUD), a degree in Marketing (TUD), an Executive Diploma in Finance (TUD) and an Executive Diploma in Strategic Digital Marketing (TUD).
