Catharina is the EMEA Product Lead for AI Solutions at Google, where she plays a pivotal role in ensuring the successful adoption of AI technology, particularly within the advertising sector. Her core mission is centered on transforming innovation into quantifiable business impact, bridging the gap between cutting-edge AI and tangible, profitable results. Complementing this work, she applies her expertise as a Director at AI Automation Advantage, where she focuses on helping businesses use AI technology to drive profitable growth.