Adsmart from Sky is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With AdSmart different ads can be shown to different households watching the same programme. This means Irish brands and businesses can now advertise on national channels, but to relevant audiences.

Advertisers are able to cherry-pick their audiences using combinations of geographical and lifestyle targets.  All this means that the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers in Ireland.